Word: nsu
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Dates: during 1960-1969
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...very least, Italian businessmen have seen an impressive sign of small-investor muscle. Other European industrialists cannot write off the incident as a show of Italian emotionalism. On the same day as the Montedison revolt, a determined band of West German shareholders did battle with the directors of the NSU auto manufacturing firm. As a result, they won the promise of a higher price per share for agreeing to merge their firm with a subsidiary of Volkswagen...
...General Motorization of VW has just advanced significantly. Stockholders of one of Germany's smallest but soundest automakers, NSU Motorenwerke, voted to merge with a Volkswagen subsidiary, Auto Union. They thus formed a combine that could rank on its own as Germany's third largest automaker. NSU, which turns out four basic models, will contribute more than $140 million of the subsidiary's total $400 million in sales this year, and a valuable reputation for innovation as well. It devised the highly efficient Wankel engine, which powers the popular new RO-80 sedan (price...
...vanished, despite 1967 sales of 500,000 cars worth $896 million. Piling trouble upon trouble, Citroën last year bought Berliet trucks, which has earnings problems of its own, and began tooling up for a medium-size car, still three years off, in cooperation with Germany's NSU. Early this year, having also started work on a fast, Maserati-powered touring car, Citroën went to the government for $60 million. Bercot was turned down flat, and then was hit by the workers' strikes of May and June. Now, in talking about the proposed deal with...
...Status Car." For all that interest, NSU's bosses-Director Gerd Stieler von Heydekampf and Deputy Board Chairman Viktor Frankenberger-are counting heavily on their own RO 80, a homely four-door sedan with sloping front and raised rear that looks more like the product of wind tunnels than of style-minded designers. Later this month, RO 80s will start rolling off the assembly line at NSU's Neckarsulm plant near Stuttgart at the rate of 50 a day. They will be priced at $3,537, just below the prestigious Mercedes 250 S model. "The German mentality demands...
...model T.T., the Spider and the Prinz 4, a little bug below Volkswagen price and power level, have a mere 3.2% share of the domestic market and 6.4% of German exports. In the first seven months of 1967, NSU car sales dropped 27% from the same period last year. Volkswagen too was feeling the pinch: in July both Opel (G.M.) and Taunus (Ford) outsold the Beetle in Germany. That NSU has survived the crush of the giants at all is a triumph. Its sales grew from $10 million in 1958 to $120 million last year, and almost all profits were...