Word: nsu
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Dates: during 1970-1979
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...replace the Beetle and other slow-selling models, Volkswagen and its subsidiary Audi NSU have introduced five new cars in the past 3 ½ years. Among them: the Rabbit-called the Golf in Germany, where it is currently the top-selling car. A success on both sides of the Atlantic, the Rabbit will be offered in Europe late this year with a 45-h.p. diesel engine. Since the oil crisis, diesel-powered cars, such as the bigger Mercedes and French-built Peugeot, have grown in popularity in Europe, largely because they use cheaper fuel, and less...
...manager who became chairman of Volkswagenwerk three years ago. Though 5,500 Beetles had continued rolling off the assembly lines each day until last week's shutdown, Leiding has been gradually shifting some of Volkswagen's eggs out of the Beetle basket. Volkswagen's subsidiary, Audi NSU Auto Union AG, formed in 1969, now offers medium-priced and expensive (up to $5,360) sedans, most notably the Audi 80, called the Fox in the U.S. Sales of these cars are rising faster than anything else the company makes. Last August, Volkswagen introduced the Passat, a conventional-shaped...
...former Labor government. The company, which is barely profitable, still offers too many models, and cannot produce enough of them to meet rising demand. British Leyland's market share is declining in the face of imports. Problems also afflict Germany's combine of Volkswagen and Audi NSU Auto Union. The basic trouble has been the declining popularity of the Beetle-in the first ten months of this year sales of Volkswagens in the U.S. have fallen to 398,000, compared with 463,000 in the equivalent period last year, and VW sales have been slipping worldwide...
Love Affair. Ford, using technology bought from West Germany's Audi-NSU-Wankel, is also extensively testing the Wankel. Chrysler officials are the least enthusiastic about a rotary revolution. Engineering Vice President Alan Loofbourrow recently predicted that the Wankel "will turn out to be one of the most unbelievable fantasies ever to hit the world auto industry." Few other auto executives would go nearly that far; almost all insist that they must still cross several important bridges-especially the higher fuel consumption problem-before putting a rotary engine into mass production...
Like an ominous winter fog, labor strikes have spread across much of West Germany. First, 120,000 metal workers stomped out of 82 plants. Then employers counterattacked by locking out another 360,000 workers at more than 500 factories. Six Daimler-Benz and Audi NSU plants were shut down, and the rest of the German auto industry was expected to suspend production. The union demanded a 9% to 11% pay increase, the companies offered 4.5%, and a mediation team proposed 7.5% under a seven-month contract. The union accepted the compromise, but the employers said nein...