Word: nsu
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Like a Jack Rabbit. Technical difficulties slowed acceptance of the Wankel. Toyo Kogyo paid West Germany's Audi NSU $12 million in the early '60s for rights to the engine, spent seven years and $20 million improving its performance. The most crucial problem, devising a tight but long-lasting seal at the three apexes of the rotor, was solved by substituting a carbon alloy for the cast-iron tip used in German models. The original Wankel engines belched clouds of smoke, so Toyo Kogyo built a 40-lb. "thermal-reactor" afterburner to oxidize the exhaust and attached...
Toyo Kogyo started commercial production of Wankel-powered autos in 1967, and last year turned out 66,000 of them-more than twice as many as Audi NSU has built since the engine was invented. Only 1,360 rotary-engined Mazdas have been sold in the U.S. so far, but the company expects to snare 10,000 U.S. customers this year. Though the interiors seem cramped, the Mazdas are not cheap: $2,495 for the R-100 and $2,800 for the larger, more powerful RX-2. Their appeal lies in jackrabbit speed and smooth riding. The Mazda can accelerate...
...very least, Italian businessmen have seen an impressive sign of small-investor muscle. Other European industrialists cannot write off the incident as a show of Italian emotionalism. On the same day as the Montedison revolt, a determined band of West German shareholders did battle with the directors of the NSU auto manufacturing firm. As a result, they won the promise of a higher price per share for agreeing to merge their firm with a subsidiary of Volkswagen...
...General Motorization of VW has just advanced significantly. Stockholders of one of Germany's smallest but soundest automakers, NSU Motorenwerke, voted to merge with a Volkswagen subsidiary, Auto Union. They thus formed a combine that could rank on its own as Germany's third largest automaker. NSU, which turns out four basic models, will contribute more than $140 million of the subsidiary's total $400 million in sales this year, and a valuable reputation for innovation as well. It devised the highly efficient Wankel engine, which powers the popular new RO-80 sedan (price...
...vanished, despite 1967 sales of 500,000 cars worth $896 million. Piling trouble upon trouble, Citroën last year bought Berliet trucks, which has earnings problems of its own, and began tooling up for a medium-size car, still three years off, in cooperation with Germany's NSU. Early this year, having also started work on a fast, Maserati-powered touring car, Citroën went to the government for $60 million. Bercot was turned down flat, and then was hit by the workers' strikes of May and June. Now, in talking about the proposed deal with...