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SHIRO TSUDA Mobile Master It is rare for an executive in Japan to switch companies. But Tsuda's defection from NTT DoCoMo--the company he was rumored to be in line to run until he got passed over for the top spot in May--is particularly dramatic. In December, Tsuda, 58, takes over the Japanese subsidiary of Vodafone, the world's largest cell-phone carrier. But in Japan the British company's market share is third--and dwindling. Tsuda's challenge: to step up the shift to third-generation phone service and boost the bottom line. --With reporting...
...founding employee of Japan's no. 1 mobile-phone carrier, Shiro Tsuda has reaped the rewards--and suffered the consequences--of being a pioneer. And it has paid off: when NTT DoCoMo's president, Keiji Tachikawa, 64, steps down, Tsuda is expected to succeed him. "Tsuda has a good sense of balance between technology and marketing, and he has the confidence of his co-workers," says Shinji Moriyuki, senior telecom analyst at Daiwa Research Institute in Tokyo...
Tsuda, 58, joined phone giant NTT in 1970 as an engineer and 20 years later helped establish the mobile-phone project that grew into the independent company NTT DoCoMo (though NTT retains a 63% stake). During Tsuda's tenure as executive manager of corporate strategy, NTT DoCoMo launched its biggest hit to date, an e-mail and Internet service for mobile phones called i-mode, which has helped the company dominate Japan's mobile-phone market...
...credit card at a cash register to pay for a burger and fries or a new winter coat is still largely a futuristic notion in the U.S. and Europe. Yet parts of Asia are making serious strides toward mobile finance as a fully functional reality. In Japan, telecom NTT DoCoMo and financial firms Nippon Shinpan and Visa International are rolling out the second test phase of an infrared-enabled payment system, which will include 1,000 merchants and 10,000 consumers. Peddlers of the technology have gained an even greater foothold in South Korea, a cell phone--obsessed society...
...Index Corp., she has not completely abandoned her female intuition. Five years ago, Index was struggling; the website-design firm's founders were dipping into their personal savings just to make the payroll. Index thought salvation might be found in a different line of work--collaborating with cellular giant NTT DoCoMo, which was developing Internet-enabled mobile phones and needed partners to provide new content and services. Ogawa, 37 and single, focused on the one subject she knew mattered most to the young women who were--and still are--Japan's heaviest cell-phone users. "What are university girls most...