Word: nuestro
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
...Nuestro (Ours) is the brainchild of Graphics Executive Daniel Lopez, 36. For nine years, he dreamed of creating a journal that would give voice to the "common joys, agonies and aspirations" of the 12 million Cubans, Puerto Ricans and Chicanos now living in the U.S. The son of a Mexican-born Chicago steelworker, Lopez won a scholarship to the University of Chicago, did graduate work at George Washington University, and spent 13 years as an ad salesman, printing executive and manager for a graphics firm. In 1972 he launched an embryo magazine company-initial assets...
...Hispanic readers, Nuestro's ingenuous latino es bueno tone of voice may seem like ethnic overkill: the cover portrait of two strikingly handsome Latin faces is twice repeated inside the magazine, for example. Still, the magazine's diversity of sources and subjects should encourage a proud sense of unity in the nation's often peckishly insular Hispanic factions. "It will help Latinos realize how much they have in common," says Co-Managing Editor Jose Ferrer, "their roots, achievements and problems." Adds Publisher Lopez: "Nuestro will reflect a viable culture in which God is not a joke...
Demographics augur well for Nuestro 's staying power. Some 86% of all U.S. Latinos over 14 are literate in English. Aggregate income of the 12 million...
...Latino families is increasing at four times the median U.S. rate, and if the trend continues Latinos will become the country's largest ethnic group by the year 2030. As important, perhaps, are their reserves of creativity. Says the magazine's other managing editor, Philip Herrera:* "Nuestro will provide an outlet and showcase for the tremendous talent in the Latino community, the bulk of which has never been tapped...
...Nuestro's initial press run was an ambitious 180,000 copies, prompted by a staggering 12.4% return on a subscription mail-out-far above the 2% to 3% achieved by most prospective magazines. Advertising is thin, only 4.6 pages for the first issue. But with his solid capitalization, Lopez will be comfortably solvent for months ahead. "Nuestro will succeed," he concludes. "Latinos have been ready for this magazine for years...