Word: nuffieid
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...When Britain's auto business slumped in 1921, he gambled on cost savings from his new assembly lines and cut prices to a point where his loss per car was $240. But sales zoomed from 1,500 a year to 65,000, and the losses were wiped out. Nuffieid (he got his viscountcy in 1938) later broadened his line with the sleeker Riley and sporty MG, eventually reached a yearly capacity of 150,000. Finally, in 1952, Morris and rival Austin merged to form British Motors Corp., now the world's eighth largest auto company. Less than...
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