Word: nuffield
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Died. Sir Harold Beresford Butler, 67, a founder of the League of Nations' I.L.O. (International Labour Organization), who served as its director (1932-38), then as warden of Oxford's Nuffield College (r939-43), finally as Director General of the British Information Services in America during the war years; of acute pancreatitis; in Reading, England...
Thanks to devaluation of the pound, some of the smallest of the British cars were priced well under U.S. cars. Nuffield's two-passenger MG Midget was down to $1,850 delivered in New York, Austin's five-passenger sedan was tagged at $1,480 (its "hardtop" is higher), and Ford Motor Co. Ltd.'s small, four-passenger Anglia...
Lord, who preferred to build motorcars, quit Nuffield with the observation: "I am pigheaded, and Nuffield has his opinions." He went to work for Austin Motors, became its chairman when Lord Austin died...
...while Nuffield was still honking along with cars made from prewar dies, Lord rolled out a spanking new, postwar-model Austin for the U.S. and Canadian market. Last year he sold $22 million worth in the U.S. and Canada. Nuffield had to content himself with selling his prewar cars in the Empire and soft-currency areas in Europe, while he changed over to his postwar models...
With his new four-cylinder models, Nuffield promised to give Lord a stiff race for U.S. sales. The Morris Minor convertibles (see cut) and sedans will retail for $1,555 or less in New York (v. Austin's $1,595); the slightly bigger Morris Oxford for $2,100. Smaller than U.S. cars (147½ inches overall v. 196¾ inches for Fords), the Minors get 35 miles to the gallon, have a top speed of 65 m.p.h...