Word: number
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Dates: during 1960-1969
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...total number of points that each team gets is computed according to a complicated system which takes into account the number of oarsmen who compete from each team in each event and the positions in which the teams' shells finish...
What's more, mythology can only grow healthily in an air of confusion and uncertainty. The lives of the Beatles, once our number one hero figures, have by now been too well-reported and unambiguous to allow them god-like respect. We have all seen John Lennon picking his nose on the Tonight show, and we have all seen proof that his sexual equipment is of mercy human proportions. Deluged with well-researched information by our zealous press media, we are often confronted with heroes too human and most ungodly...
...enough guys like that at Harvard, and all that information does is let me answer someone when he says, "Say, who is that guy over there?" So next time the guy on your side nudges you and says, "Who's number 28?", you can answer, "Gray, but he never was in Nepal...
Brand Collision. Finding names for all the products is becoming a major preoccupation. More than 370,000 trademarks are registered with the U.S. Patent Office, and the number is growing by 20,000 a year. Having all but exhausted the dictionary, marketers are increasingly turning to the computer to produce suitably short, evocative non-words. A typical computer printout (see above) reads: EMBO, EMBU, EMCA, EMCE...
...HEAVEN, NEW EARTH by Kenelm Burridge. 191 pages. Schocken Books. $5.50. The vision of the millennium as a golden age of freedom and affluence is a quasi-religious phenomenon that occurs in decaying cultures. In examining a number of millenary movements among primitive peoples, Anthropologist Burridge observes a quaint custom of the behavioral sciences by elaborating the obvious, painfully...