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Coke's decision brought forth a joyous response from soft-drink fans across the U.S. Said Karen Wilson, 28, who last June led a rally to protest the new Coke in San Francisco's Union Square: "At first I was numb. Then I was shocked. Then I started to yell and scream and run up and down." Archrival Pepsi professed to be just as delighted. Crowed Roger Enrico, president of Pepsi-Cola USA, about new Coke: "Clearly this is the Edsel of the '80s. This was a terrible mistake. Coke's got a lemon on its hands, and now they...

Author: /time Magazine | Title: Coca-Cola's Big Fizzle | 4/12/2005 | See Source »

...countryside, especially if there is a bombing raid, as running for cover doesn't seem to be in the cards; but I say I don't want to change our plans, and everyone nods. In retrospect I wonder about my insistence at continuing despite the danger. Yes, I was numb with exhaustion and pain. But more to the point is my character: to turn away out of fear is just about unthinkable...

Author: /time Magazine | Title: Book Excerpt: My Life So Far | 4/4/2005 | See Source »

...captive boyars of the Politburo discussed literature, made policy, denounced colleagues and drank like fish to numb the fear of being led away at dawn. Often, Montefiore records, the dinner "sank to the level of a Neanderthal stag night." Stalin would get so drunk, Nikita Khrushchev remembered, that "he'd throw a tomato at you." Lavrenti Beria liked to slip tomatoes into the old Bolshevik Anastas Mikoyan's suit pockets and push Mikoyan against a wall so that they exploded...

Author: /time Magazine | Title: Books: Not Your Average Joe | 2/17/2005 | See Source »

...Utopian holiday of the Europeans as opposed to the mad American way of life [Oct. 3]. Obviously, the ulcerous worker of the U.S. has to keep up the furious and exhaustive pace to produce the money which permits the lazy Latin and feeble French to vegetate on their numb posteriors. And if the typical American has his ulcer, the typical European most assuredly has his perforated liver...

Author: /time Magazine | Title: Letters, Nov. 7, 1955 | 12/19/2004 | See Source »

...year, an election year. That must mean big numbers: voting blocs, body counts. But numbers numb, allowing easy generalizations of the Other. Instead, read these images; they humanize the abstract. "The Army" is revealed as young folks far from home, and "Iraqis" as 24 million individuals, some grateful to these young folks, others intent on killing them. In pictures of an athlete, a candidate, orphan kids who find a reason to smile, there is no They--only people who, when a gifted photographer catches them in a moment of their lives, sometimes add up to We. What follows are snapshots...

Author: /time Magazine | Title: The Best Pictures of the Year | 12/17/2004 | See Source »

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