Word: nut
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Dates: during 1930-1939
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...fact that the Beech-Nut Gum advertisement on the back cover was paid for, might well have been guessed by the casual reader. It showed the caricature of a Negro girl alongside the gum-slogan: "Makes the next smoke taste better." Other paid advertisements in the issue, more disrespectful to the product and much funnier, are harder to identify...
With a print order of 1,900,000 copies for the February issue (to appear next week) the publishers of Ballyhoo were not inclined to take the threat of Hooey seriously. The February Ballyhoo will contain its first paid advertisement, written by Editor Norman Hume Anthony. The advertiser. Beech-Nut Products, was said to have paid $7,500 for the back cover, and $90,000 for a campaign of posters and car-cards ballyhooing its own Ballyhoo advertisement. Advertising rates announced for Ballyhoo after Jan. 1: $10,500 for the back cover, $5,000 for an inside page...
...been with Lorillard since it became independent in 1911, a result of American Tobacco Co.'s dissolution as a trust. In 1925 Lorillard got a thorough shaking up and Belt for president. When he took hold he found the company had everything except a popular cheap cigaret. Beech-Nut, Lorillard's first venture into the blended field, had failed. American Tobacco Co. had its Lucky Strike, Liggett & Myers its Chesterfield, R. J. Reynolds its Camel. Fat and quick-tempered, Ben Belt is still an excellent horseman, a better salesman. He decided Lorillard should have its Old Gold...
...soon as they were informed of the peril of their red-skinned charges, U. S. Indian agents organized rescue parties, made off for the snow-bound mesas. At the end of the week 789 had been rescued or had straggled home alone. But 200 more piñion nut-hunters presumably subsisting on pony meat were still unaccounted for; eleven were found frozen, dead...
...stage, The Poor Nut...