Word: nut
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Dates: during 1960-1969
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...generation and more, many a hale male has dreamed of beating the draft by persuading the psychiatrist at the induction center that he was some kind of nut. That, however, is going about it the hard way. Men are rejected if they are hypersensitive to bee stings, have a severe ingrown toenail, or even if they have too many-or too obscene-tattoos...
...thirsty U.S. spends $3.5 billion a year on soft drinks, and 60% of that money-$2 billion-goes for carbonated cola concoctions based on the West African kola nut, which Africans chew for refreshment. With their strong cola sales, front-running Coca-Cola and runner-up PepsiCo have long dominated the soda-pop industry. Lacking a popular cola contender, Canada Dry Corp. has run a poor third despite its lead in ginger ale. Now, in a move to put more fizz in its fortunes, the company has brought out a new variety of cola drink that is 99% caffeine-free...
Similarly, the reader of nonfiction in 1922 kept ahead of the novel nut. H. G. Wells's The Outline of History and Hendrik Willem Van Loon's The Story of Mankind led the nonfiction list that year. The top novel was If Winter Comes, by the leading bleeder of the year, A.S.M. Hutchinson, whose This Freedom was No. 7, followed by Edith M. Hull's The Sheik. Sinclair Lewis' great period piece, Babbitt, did make the first ten, sharing last place with a forgotten field of corn called Helen of the Old House, by Harold Bell...
Beneath their drab masques are three highly colored personae. Smith (Paul Ford) is a potato-faced professional vegetarian from the Midwest who plans to convert the natives to a diet of nut-burgers and Yeastrol. Jones (Alec Guinness) is a breezy, sleazy gun smuggler, all winks and leers, forever dreaming of deals. Brown (Richard Burton), in Haiti to reclaim his late mother's hotel, is a lapsed Catholic, a cynic, a middle-aged burned-out case. He is also a ready target for temptation, as substantially embodied in a Latin American ambassador's wife (Elizabeth Taylor). She waits...
...dizzying array of TV sports shows last week. The enthusiasm is understandable, for sport is the most consistently exciting spectacle on TV. The cameras follow the bouncing ball with such telescopic expertise that they have turned the living room into a locker room and Daddy into a sports nut. This season the three networks will telecast 796 hours of sports-more than twice as much as ten years...