Word: nut
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Called Omaha! ("shortest musical comedy and longest radio commercial ever produced"), it liltingly celebrates the joys of Omaha and only incidentally those of Butter-nut Coffee, which is packed there. After the orchestra swung through Freberg's lighthearted, tuneful spoof of Oklahoma!-type musicals, even skeptics who had come to hoot remained to hum. The mayor is recommending the adoption of the rollicking Whatta They Got in Omaha? as the civic anthem, Capitol Records has put out a recording with I Look in Your Face and I See Omaha on the flip side. More important, from Freberg...
Business was so good that the gross topped $2,250,000 last week. The producers paid off the $300,000 nut to 200 investors within four months of the opening, are now grossing $70,000 a week, of which $19,000 is clean profit. More than 20 different Music Man recordings are selling like pinwheels on the third of July. The marching band arrangement of Seventy-Six Trombones is already on the music racks of more than 6,000 brass bands across the U.S. And the ultimate recognition-from the business world-is already at the stage door: toy manufacturers...
...nightclub to lose money with famed Ecdysiast Sherry Britton stripping to bugle beads and pearls, and an undraped cutie splashing in a giant champagne glass? Answer: Yes, the way the nightclub business is going these nights. As the trade weekly Variety would put it: To get off the nut (i.e., earn back the investment) in a bigtime nitery operation now, a boniface has to do boffo biz seven nights a week, and even then he may wind up flivving. Reason: the top-liners are slugging the spots for too much coin. The latest of the show bizites to feel...
Boniface Maksik operated on the theory of low minimum and high capacity (2,000 a show) to get him off the nut. He shelled out as high as $40,000 a week for boffo biz getters like Jerry Lewis, Johnnie Ray, Harry Belafonte, but not all of his headliners paid their way. This season only Lewis and Belafonte were black...
What is it that looks like a coffee bean, tastes like a crisp pistachio nut and crackles when munched? As any Colombian gourmet knows, it is a toasted queen ant from Santander Department, and the very thought of the tasty tidbit is enough to make his mouth water...