Word: nutrasweet
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...store's owners, Paula and Michael Braverman, who also own another Hidden Sweets on Cambridge Street in Boston, hope to match Harvard Square's diversity with a non-pareil range of sweets. The store will offer a range of Nutrasweet candies as well as more traditional, guilt-laden sweets...
Since Stellar is based on simple starch, it can be marketed without obtaining approval from the Food and Drug Administration. The product is the first serious competitor to Nutrasweet's dairy-derived Simplesse, which simulates high-fat flavor and "mouth-feel" in the company's Simple Pleasures frozen dessert by mimicking the shape of fat particles...
...what it's doing to their arteries will soon have a way to feel less guilty at dessert time. Last week the Food and Drug Administration approved the sale of a creamy fat substitute that consists of proteins from egg whites and milk. Called Simplesse and made by the NutraSweet Co., the new product will be allowed only in imitation ice cream and other frozen desserts, but it could eventually go into many more foods, including mayonnaise and sour cream. Simplesse cannot withstand heat and so will not be used in cooked items. It has less than one- third...
...enterprises and ministries, which staged a four-day conference in Moscow in April to talk about prospective joint ventures. In a display of Madison Avenue glitz, council members from the U.S. gave their Soviet counterparts a crash course in marketing that included razzle-dazzle TV commercials for Diet Coke, NutraSweet and the American Express Card. Gorbachev invited the U.S. visitors to the Kremlin's Palace of Congresses for a seven-course feast of caviar, pheasant, grouse and other delicacies. After exchanging toasts with the capitalists, the Soviet leader described perestroika as an "invitation" to a business partnership with the West...
...NutraSweet was initially approved in themid-1970s by the FDA with a warning forphenylketoneurics, those whose bodies cannothandle the presence of phenylalanine, an aminoacid...