Word: nuveen
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Dates: during 1990-1999
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...culture that still worships youth, it is noteworthy that corporate America sees so much bounty in backing these events. "Senior tennis and golf are important building tools for the relationships we have with our clients," says Tim Schwertfeger, head of the John Nuveen Co., a financial-management company based in Chicago that helped get the tennis circuit going and invests heavily in both sports. Companies are not only sponsoring the senior tournaments, they are also using several of the grizzled icons to hawk their products. Palmer has appeared in Pennzoil and Cooper Tire commercials, Lee Trevino, 59, and Connors...
...Nuveen Masters (tennis), FSNE...
...grown from 35 tournaments with a total purse of $8.7 million a decade ago to 43 events with $41.65 million in prize money today. The future of senior tennis looks just as bright, with crowd pleasers such as Jimmy Connors, 45, and Bjorn Borg, 41, attracting fans to the Nuveen Tour for players 35 or over, and globe-trotting grand masters like Rod Laver, 59, and Ken Rosewall, 62, continuing to dazzle with their skills...
...Sure, we pick them up for our AAA funds. They're as secure as you can get," says John Erickson of Nuveen, an investment company which buys bonds to resell through investment funds...