Word: nw
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...good work than ever before." Last week Advertising Age, the industry's Guide Michelin, cited the 25 outstanding television ads of 1979. The winners included pillars of the business: J. Walter Thompson, McCann-Erickson, Doyle Dane Bernbach and the one that competitors now call "the quiet waking giant," NW Ayer...
Founded in Philadelphia in 1869 by a young schoolteacher named Francis Wayland Ayer, who called the firm NW Ayer & Son after his father to make it sound more substantial, the agency thrived for nearly a century on blue-chip accounts such as RJ. Reynolds Industries, DeBeers Consolidated Mines and the Ladies' Home Journal Ayer copywriters coined the memorable slogans "I'd walk a mile for a Camel," "a diamond is forever" and "never underestimate the power of a woman...
...Caveat: If you feel you need a professional researcher, write for a list of qualified practitioners to the Board for Certification of Genealogists, 1307 New Hampshire Avenue, NW, Washington, D.C. Average hourly fee: up to $10. For Anglo-Americans, Debrett's of London, the guru of British pedigree and form, opened a tracing bureau for the common man in February and received more than 1,000 inquiries its first month. For easy-to-trace families, Debrett's can deliver eight generations for roughly $200. In the U.S., there is a nourishing mail-order trade in expensive coats...
...them are also sticking their necks way out in predicting successes for their favorites. "Dowey is a cinch by the fourth ballot," according to John L. Casey 3L, his local campaign manager. Casey predicted that the Dewey bandwagon would get rolling by the second roll-call, and that the Nw York Governor would garner the nomination victory "with little trouble...
...Evalyn Walsh McLean, Washington socialite, has provided garden benches, paper cups, a water cooler-and even a butler-for weary bus riders who wait transportation in front of her home at R St. and Wisconsin Av. NW...