Word: nylon
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Dates: during 1930-1939
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...textile fibers take time to demonstrate which parts of the mammoth fiber market properly belong to them. Unlike Du Pont's nylon, which is mostly aimed at silk hosiery trade, Vinyon appears to be aimed at more varied markets...
This squeeze may be a sign rather that the Japanese are desperate than that they are smart. They might lose their silk market forever. Last week in Wilmington, Del., Du Font's sheeny, much-publicized nylon hosiery went on sale at $1.15, $1.25, $1.35 (for different gauges), sold quickly when salesgirls claimed that one pair of them would outwear four of silk, that they would dry in ten minutes when washed. As material for full-fashioned hose a previous silk substitute, rayon, was a lame competitor to silk but nylon and its brother synthetics now in prospect...
...neither can find an adequate market or source of supply elsewhere. U.S. women would suffer by paying more for silk stockings (half the world's silk sheathes their legs) and Japan would be threatened with permanent loss of part of her silk market to nylon, rayon and other synthetic U.S. yarns...
...Nylon is not yet on the market, but Du Pont has given three girls at the New York World's Fair a pair of Nylon stockings apiece which they have been wearing steadily for the past three weeks. . . ." TIME, June 5 (p. 6). Hmm! Sotch feelthy enkles already...
...Reader Bliss curb his gross humming ; the Nylon girls each night wash out their stockings...