Word: nylon
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Dates: during 1960-1969
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...wonder was that the U.S. motorist still dared set foot in a car. In full-page magazine ads he was warned that unless he bought nylon tires, he dared not drive at high speeds. Leering down from billboards, other ads warned him that if he did buy nylon tires, his car would start shaking him up like a concrete mixer. Battling to supply the $300 million worth of reinforcing yarn used in the 105 million tires made each year in the U.S.. manufacturers of nylon and rayon cord were waging one of the bitterest and least restrained advertising campaigns...
...Drip-Dry Era into the Smashable Age. For years, her only alternatives were paying excess-baggage fees for wrinkleable clothes of regular stay-at-home weight, which had to be pressed again and again, or going lightweight and drip-dry, in the universally recognizable tourist costumes of Orion, nylon or Dacron, which, if well enough styled at times, were never really chic. But in this season's suitcases, wadded and crumpled like hasty lumps of dough, are vacation wardrobes of considerable elegance and style. The seemingly unsalvageable lumps emerge as slight, figure-skimming dresses made of featherweight knits...
...copied, there are less expensive stretch fashions, many of which make up by low cost what they lack in high style. Some of them add the drip-dry feature to crushability. Among them: Haymaker's flowery separates in a drip-dry warp knit, $29.95 each; and countless, nameless nylon shifts, $10 and up. The knits follow closely on Pucci's stretchy heels: Kimberly's wool dresses with jackets ($59.95), three-piece suits ($59.95 and $69.95) and plain dresses ($49.95 and $59.95), all in solid, placid colors with an occasional border contrast, are also relatively light and packable...
...practical using something called Curon, a thin, transparent, foam-plastic layer that is laminated to wool or worsted jersey as an interlining. Also among space-saving accessories: smashable turbans, many studded with creaseproof beads and fringe; wash-and-wear embroidered lingerie, fancier by far than Scarlett's; Italian nylon drip-dry raincoats, which actually may be more wrinkle than rainproof; tiny, collapsible umbrellas that look like pistols and shoot up almost as quickly...
...light; it can be folded into a small package and spread out swiftly. This makes it attractive for use as a steerable parachute or a glider. With an engine attached, the handy Flex Wing may serve for military cargo-carrying, wire-laying and other quick-transport jobs. If its nylon fabric is replaced with cloth woven of heat-resistant metal wires, the Flex Wing may be able to ease space vehicles down through the atmosphere at hypersonic speeds. One candidate for this treatment, say Ryan engineers, might be the elaborate eight-engine booster of the Saturn rocket, which will crash...