Word: nylon
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...since nylon and Dacron came along has a synthetic product stirred such interest and aggressive merchan dising as Corfam, Du Pont's new substi tute for leather. Put on sale only two months ago after years of develop ment, Corfam is already made in 100 different shoe styles by 32 manufac turers, is in such demand that Du Pont's pilot plant at Newburgh, N.Y., cannot keep up. The company is build ing a full-scale Corfam plant in Old Hickory, Tenn., and another in Malines, Belgium, to supply the European mar ket, is spending...
...love will stick." He lives with his parents in a London suburb, and agrees to go to work as a shoe salesman in the big London store where his father is a department manager. His parents provide him with a bowler, a pinstripe, suit that conceals his bowlegs, nylon underwear that crackles when he walks, and a small "pied a terre" (or, foot in the grave) in Kensington. He learns the sales spiel handily enough ("A beautiful shoe, madam, seamless uppers, a discreet buckle and a soft dimple toe, and for a foot like yours with so little adhesion between...
...corporation, "Conservative Enterprises, Inc.," which he founded one day about five years ago. It was, of course, a satire on business: the company's board of directors was a list of impressive-sounding, Anglo-Saxon, and completely imaginary names. But by selling a Texas oil millionaire a warehouseful of nylon ropes that no one wanted because they had communications wires inside them, de Antonio made enough money out of Conservative Enterprises to take a rather long, rather pleasant vacation...
Rayon was the first of all the syn thetic fibers, but its sales slipped badly as nylon and other new synthetics came on the scene; when Du Pont closed down the last of its rayon-producing plants last year, it seemed that rayon's day was finally over. But, with surprising fortitude, rayon has refused to be pushed into oblivion; it has survived as the largest selling artificial fiber in the U.S., and now accounts for more than a third of the volume of the $1.9 billion synthetic business. After slumping for five years, rayon sales have jumped...
...threat to rayon is the slow gain of nylon in auto tires, which account for a fourth of rayon's market. The automakers all use rayon in their tires because nylon tires thump after standing for a period, leading drivers to believe that something is wrong with the car when they start rolling. But the nylon industry is trying to work out the thump, and the eight U.S. rayon makers (biggest: American Viscose) do not expect to hold off nylon cord forever...