Word: nylons
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Dates: during 1960-1969
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...Schulte, 40, a leader among the restless breed of West German entrepreneurs who have cut consumer costs by introducing modern production and merchandising methods. One of the first things he did when he took over his father's struggling knitting mill in 1956 was to begin selling seamless nylon stockings in supermarkets for 750 a pair−half the standard price. Today, every other pair of women's hosiery sold in West Germany is made by his firm, Schulte & Dieckhoff, whose sales have increased twentyfold in the past nine years, to $90 million...
Certain Invasion. After pulling up his stocking sales, bull-necked (collar size: 18 plus) Schulte built a shirt factory in Italy, where labor costs are lower, supplied it with nylon material from his German mills. Last year he began sending tens of thousands of men's dress shirts to West German shops at prices ranging from $1.50 to $2, less than half the price that other shirtmakers asked. In the resulting price war, retail shirt prices fell as low as $1 and dozens of smaller competitors went out of business. Schulte has collared a quarter of West Germany...
Died. Sir John Hanbury-Williams, 73, longtime (1946-62) chairman of Courtaulds, Ltd., Britain's largest manufacturer of synthetic fibers (sales: $840 million), who as managing director in the 1930s led the firm into the production of nylon and cellophane, saw it fall on hard times in the 1950s with stiffer competition and declining sales, barely staved off a takeover bid by Britain's giant Imperial Chemical Industries, Ltd., in his last year as chairman; of cancer; in London...
...could do little to change the clumsy German name for the bra-Büstenhalter-but they did alter the garment itself. Out came deeply plunging bras made of stretchable synthetics with less padding and no old-fashioned bones; lighter, flower-patterned girdles; filmy nylon slips and translucent shortie pajamas. They instantly captivated Germany's willowy, style-conscious girls-to say nothing of their husbands. The synthetic stretch materials, says Braun, "gave us an entirely fresh conception of how to engineer the human form...
...America. Now they are busy tackling an even more challenging area: Africa. From Cape Town to Cairo, indefatigable Japanese are scrambling over the continent, taking orders, building plants and signing trade pacts. They are making TV sets in Ghana, spinning textiles in Nigeria, galvanizing iron in Ethiopia, building a nylon mill in Kenya and assembling Nissan and Toyota cars in South Africa. Hoping to improve the climate for Japanese exports, the Japanese government plans to extend more than $9,000,000 in industrial development loans to the east African nations of Kenya, Uganda and Tanzania. Last week it dispatched...