Word: nylons
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Dates: during 1960-1969
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...pavilion would have consisted of four double-walled semispheres of fireproof nylon, inflated by air pumped between the walls. Inside, the semi-sphere walls would have served as huge, curved screens for a variety of films. Visitors would ascend on escalators and stand on graduated platforms, where they would feel almost as if they were suspended in space...
Personally, I prefer one-inch sisal for the job. You get too many blisters on your hands from nylon...
...praise of the fiber extracted from a cactus-like plant that grows mostly in Africa and Latin America. Not everyone, however, feels the same affection for sisal. Though it is still used in rope, twine, potato sacks and carpets, sisal is being steadily replaced by nylon and other synthetics. Its last bastion is agricultural twine, which now accounts for 75% of world sisal production...
...brainstorming, is something like a group-therapy session in which the patient is the product and the doctors are the admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen-age magazines...
...Pounders Association: for having a smooth, tough, nylon point that won't push down." And you've got three trumpets going, and an announcer comes back in and says, "Flair even looks like a better way to write." We would play it very straight. Very pompous. Like Robert Morley's voice when he says these words. You get a kind of electricity between the silliness...