Word: nylons
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...artist who earned respect, if not popularity. His severely cubist paintings, on exhibition in a Manhattan gallery last week, were mostly classics of their kind. Gris's favorite props-wine bottles, clay pipes, books, newspapers and guitars-were crowded into compositions as slick and tight as nylon stockings. They were neither completely representational nor completely abstract, for Gris believed the two elements were like the warp and woof in weaving, inseparable...
...rear fenders, and a new point for argument by amateur designers: a vertical chrome strip that broke the flowing lines of the body just ahead of the rear fenders. As an added eye-catcher, Cadillac was showing a $32,000 yellow convertible with upholstery of leopard skin and grey nylon satin and leopard skin floor rugs. Oldsmobile had a hard-top convertible with seats trimmed in green alligator hide, while Buick displayed a salmon-colored "Riviera" with a shocking pink interior trimmed in simulated broadtail...
...Font's own President Crawford H. Greenewalt filed his own cogent brief. Only because of Du Font's size, said Chemist Greenewalt, was his company able to spend ten years and $27 million on the "difficult and sometimes bitterly disappointing research" to develop nylon-and thus give rise to many new U.S. businesses. To illustrate his point, Greenewalt held a 1.2-lb. package of nylon (price: $1.60) in one hand and a woman's nylon dress in the other. The dress had been processed by six companies-spinner, throwster, weaver, etc.-and was priced to retail...
...This means," said Greenewalt, "that if we risk $6,000,000 in research on a nylon there are perhaps $24 million spent on unsuccessful ventures that must be paid for by the one that does come through." No magic guaranteed that the new products could be sold. "The only power corporations have, whether large or small," said Greenewalt, "is the right to stand in the market place and cry their wares...
...more than 2,000 jet engines in 1949. (General Electric and Westinghouse were not far behind.) The Bakelite Corp. found a new use for vinyl resins in making window shades, predicted an annual market of 85 million shades in that field alone. New Bedford, Mass, got its first all-nylon mill; in Taftville, Conn., the Virginia-Carolina Chemical Corp. transformed field corn into a new fiber called "Vicara," to be used for ties, scarves, etc. In Ohio, found-rymen excitedly poured experimental batches of "nodular iron," hoped that the new process, using magnesium, might revolutionize the whole casting industry...