Word: nylons
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...brainstorming, is something like a group-therapy session in which the patient is the product and the doctors are the admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen-age magazines...
...Pounders Association: for having a smooth, tough, nylon point that won't push down." And you've got three trumpets going, and an announcer comes back in and says, "Flair even looks like a better way to write." We would play it very straight. Very pompous. Like Robert Morley's voice when he says these words. You get a kind of electricity between the silliness...
Thirty years have passed since chemists at E. I. Du Pont de Nemours & Co. revolutionized the textile industry by introducing a man-made fiber named nylon. Since then, Du Pont has continued to mount an impressive list of synthetic firsts in textile fibers, including Orlon, Dacron and Teflon. Last week at a press preview in Manhattan's First National City Bank Building, the chemical Goliath unveiled its latest unnatural discovery: Qiana. (Pronounced...
...took 20 years and $75 million to develop (compared with $27 million for nylon). Thus it was no wonder that the security at Du Font's Chattanooga, Tenn., pilot plant took on Pentagon proportions. To the trade, it was known simply as "Fiber Y." Even at the press preview, Du Pont took no chances of leaking the process before it hits the market at year's end. Six models wearing Qiana garments were escorted by armed guards to prevent any overanxious competitor from the common practice of snipping a sample swatch...
...scene one of the scariest ever played by Actress Maureen O'Sullivan, 57. Alone in her bungalow in Weybridge, Surrey, after Daughter Mia Farrow, 23, had breezed off to London for the week, Maureen was asleep when two bandits burst into her bedroom, gagged and trussed her with nylon stockings, methodically ransacked the place, and escaped into the night with $13,200 worth of brooches, rings and necklaces. It took her half an hour to free herself and phone the police. Luckily, the thieves failed to find their apparent object: Mia's nine-carat, $84,000 diamond engagement...