Word: nypd
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Dates: during 1980-1989
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When Daniel and Monika Crotta decided to spice up their San Diego pizza business in 1983, they settled on a police motif. They decorated the store to look like a precinct house and called it the New York Pizza Department, or NYPD, since Monika got her recipes from an uncle in Manhattan. For orders to go, the Crottas hit on the notion of delivering in two white "squad cars." Daniel cleared the idea with the San Diego police. Says he: "They didn't endorse us, but they didn't discourage...
...that was before the police started getting complaints from people who confused the NYPD cars with real SDPD vehicles. One citizen tried to flag down an NYPD car after seeing a burglary and was outraged when the pizza man kept right on going. To prevent such mix-ups, the state legislature is considering a bill that would bar vendors from using vehicles that look like police cars. To avoid a showdown, the Crottas have made some changes. The word pizza now appears in seven places on their cars, and the NYPD logo has been enlarged. But the confusion may just...
...arcade owner plomped smugly against his daily haul: Steven Jobs riding the Couch down the Macintosh assembly line; meat magnate Wally Mander sitting cross-legged in his slaughterhouse, and my favorite, part-time "model" Tina L Hotsky reclining on a New York streetcorner under the watchful eye of the NYPD...