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...Taking a hint from NYU, HLS decided in the spring of 2000 to hire a communications director, Michael A. Armini, to coordinate the school’s press coverage and keep developments at the school in the forefront of public consciousness...
...forms the bedrock of HLS and will always distinguish it from other schools. This “raw material,” Stuntz claims, is better at HLS than at Yale, which some consider HLS’ chief rival. HLS student Clifford M. Ginn, who was accepted to both NYU and HLS, also says Harvard’s fundamentals surpass that of its New York competitor. “Harvard has a stronger faculty and a stronger and more diverse student body,” Ginn says...
...Vince Lombardi’s “the best defense is a good offense” has been pro-active in promoting the school to the national media, according to many professors. Armini says he doesn’t feel that HLS has to play catch up to NYU or any other law school. Even the best, he says, have to promote themselves. “Coca-Cola spends more money on advertising than any other soft-drink company and they still sell more,” Armini says...
...sense—with “a ton of hotly contested policy issues” and it would be beneficial both to the law school and to the outside world to have a more effective link. Many professors feel that Harvard does not need to battle schools like NYU for publicity—there’s already enough...
...Jolls says she gets 10 or 15 calls every week from reporters for looking for comment—and she has only been a professor for five years. “Its different when you are NYU and you have to play that game,” she says. “Harvard is Harvard and that gives a certain luxury...