Word: oak
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Dates: during 1990-1999
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...months ago, a prominent polling firm teamed up with a major advertising agency to undertake a comprehensive survey comparing three generations. They interviewed hundreds of twentysomethings from Big Sandy, Tenn., to Oak Lawn, Ill., to Riverside, Calif. They talked to scores of fortysomethings and sixtysomethings. Now, exclusively in TIME, the New American Dream study is ready for release. News flash! The youngsters are ambitious get-aheads--even more so than their parents or grandparents. They are confident, savvy and, the survey concludes with a measure of relief, materialistic. "Gen X is committed," enthuses J. Walker Smith, managing partner...
McDonald's store owners have always paid a steep price for access to burger riches: they can operate no other businesses, they have no exclusive territories, and they generally take orders from headquarters in Oak Brook, Ill. Franchisees own nothing other than a 20-year agreement, renewable at the company's option, to equip and run a restaurant in return for 12.5% off the top in royalty and rent. (The rates can be higher for some sites.) They spend a minimum of 4% of sales for marketing. Last year McDonald's got $1.8 billion from its U.S. franchisees...
...probably going to be a woman: Alanis Morissette. On June 14-15, New York will also play host to the Guinness Fleadh Festival, an Irish-centric event with over 60 acts, headlined by Sinead O'Connor, who has a terrific new mini-album of six songs called Gospel Oak--and a happier outlook on life. Predicts O'Connor: "[The Fleadh] will be the best fun I've had in years." You go, girl...
...employing nimble vocals and all-new G-rated lyrics, transforms it into something mellow and moving. The ubiquitous Babyface produced two songs on World, including the apple-sweet Missing You and the mournful Not Gon' Cry (which was also on the Waiting to Exhale sound track), and Blige's oak-dark voice adds shading to his sometimes colorless work. Several other songs, including Everything, Seven Days and Searching, stand out like pure pop gems--expertly cut, with sparkling vocals...
...either Patti the Platypus or Pinky the Flamingo, the first two of a series of miniature Beanie Babies McD's is giving away. Get there soon. The cuddly Beanie Babies have been wildly popular since they were introduced in 1994 by Ty Inc., a toymaker based in Oak Brook, Illinois, also home to McDonald's. The privately held Ty has been so inundated by frantic parents looking for Beanies that earlier this year it decided to unlist its local number...