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...chain is going on to new triumphs: adding an average of one new outlet every day to its 2,500 in the U.S., and hanging on every one a sign reading OVER 12 BILLION SOLD to commemorate an event that occurred during August. Executives at world headquarters in Oak Brook, Ill., a Chicago suburb, have not bothered to investigate who ate the 12 billionth hamburger, when or in which restaurant, because they know that its consumption constituted only an ephemeral milestone. In four months or less, given the current intensity of the nation's hamburger hunger, those signs will...

Author: /time Magazine | Title: FOOD: The Burger That Conquered the Country | 9/17/1973 | See Source »

...supervisors") to make sure that the restaurant floor is mopped at proper intervals and the parking lot tidied up hourly. If a manager tries to sell his customers hamburgers that have been off the grill more than ten minutes or coffee more than 30 minutes old, Big Brother in Oak Brook will find out. Headquarters executives calculate exactly how much food each restaurant can be expected to throw away each day, and are ready to chastise a chronically deviant manager who has no good explanation...

Author: /time Magazine | Title: FOOD: The Burger That Conquered the Country | 9/17/1973 | See Source »

Careers Abandoned. Oddly, in a chain with McDonald's passion for standardization, licensees get neither food nor supplies from Oak Brook. Restaurants buy their own, mostly through regional cooperatives, though naturally the purchases must meet rigid headquarters specifications. The basic hamburger patty must be a machine-cut, 1.6-oz. chunk of "pure" beef - that is, no lungs, hearts, cereal, soybeans or other filler - with no more than 19% fat content, v. 30% for some competing ham burgers. The 3½-in.-wide bun must have a higher-than-normal sugar content for faster browning...

Author: /time Magazine | Title: FOOD: The Burger That Conquered the Country | 9/17/1973 | See Source »

Under the solemn oak trees of Camp David, a profoundly troubled man spent much of the weekend walking on quiet paths, looking out over the Catoctin Mountains, and thinking about what to say to a disturbed nation. Observed an aide: "I don't know what he's going to say, or how he is going to say it, soft or hard, pleadingly or abrasively...

Author: /time Magazine | Title: THE ADMINISTRATION: Can Public Confidence Be Restored? | 8/20/1973 | See Source »

...house was a gutted ruin rising gaunt and stark out of a grove of unpruned cedar trees," wrote William Faulkner about the Old Frenchman place in his 1931 novel Sanctuary. He might well have been thinking of Rowan Oak, the 1840 mansion he bought in 1930 in Oxford, Miss. Last week the University of Mississippi purchased the refurbished mansion from Faulkner's only daughter for part of a new cultural center. The study wall, with its manuscript chapter outlines of a Faulkner novel, is already a tourist attraction...

Author: /time Magazine | Title: People, Jul. 30, 1973 | 7/30/1973 | See Source »

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