Word: oakhurst
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Dates: during 2000-2009
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...Louis, Mo., multinational demanded last year that Maine suspend its official Quality seal, which is granted only to milk from uninjected cows. When the state refused, Monsanto took another tack, suing one of Maine's leading dairies in federal court in Boston. The suit charged that Oakhurst Dairy, the company that buys Nutting's milk, is misleading consumers by advertising a no-artificial-hormone pledge, implying that its milk is safer and healthier. "Milk is milk," says Janice Armstrong, Monsanto's director of public affairs...
...incorrectly interpreted the data. Activists campaigning against genetically modified (GM) food want the U.S. to ban RBST outright, as Europe and Canada have. As for Maine, "we would rather be safe than sorry," says assistant attorney general Francis Ackerman, who is preparing the state's brief to intervene on Oakhurst's behalf...
...Illinois and Texas from touting their milk as RBST-free. Earlier this year the FDA took up the fight, warning producers in Florida, New York, New Jersey and Minnesota against using labels that say "no hormones" or "hormone-free." The agency has said nothing, however, about labels like Oakhurst's that refer only to farmers avoiding "artificial" or "synthetic" hormones. Monsanto would like Oakhurst to emulate Ben & Jerry's and Stonyfield Farm, whose no-synthetic-hormone labels also carry language noting the FDA's approval of RBST. But Stanley Bennett, whose family built Oakhurst from a two-horse outfit...
...battle over the milk of Maine about free speech? Or is it about dairies using scare tactics to sell more product? "Oakhurst's marketing campaign is based more on fear than on facts," says Monsanto's Armstrong. Consumer groups say if farmers can't label their milk as coming from cows free of artificial hormones, it could set a precedent for challenging such popular labels as "MSG-free," "no artificial flavors," "free-range" and "GM-free." Maine attorney general Steven Rowe plans to ask Vermont, New Hampshire and Massachusetts to help him fight Monsanto when the suit goes to trial...