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...spokesman for the International Bottled Water Association. He notes that bottled water accounts for less than 1% of the groundwater used every year. Irrigation is by far the biggest user. "That's true but irrelevant," says Peter Gleick, president of the Pacific Institute, a water research group in Oakland, Calif. Any large groundwater withdrawal from one site risks drying up wells and wetlands in that area, he says...

Author: /time Magazine | Title: War on the Water Front | 12/12/2005 | See Source »

...this unusual fund company than congenital contrarianism. Brokers and clients prize its funds because over long periods they deliver steady gains--lagging in hot markets but shining in tougher times. "I've been putting clients in their funds for 15 years," says Larry Ginsburg, a financial planner in Oakland, Calif. In the downturn of 2001-02, American Funds' Investment Co. of America ($78 billion) fell just 9.7% a year as the market dropped 17.2% a year. Since then, the fund has risen 14% a year, just a shade behind the market's 14.8% annual return. Growth Fund of America, more...

Author: /time Magazine | Title: Meet the No-Star Team | 12/11/2005 | See Source »

GLADWELL: I just went on JetBlue's website, looking at JFK to Oakland, and it's $149. At that price, is there a class cutoff, an income cutoff? Sure, but it's really low, about where the class cutoff is for an Xbox. So we're talking about a fairly radical transformation of American society...

Author: /time Magazine | Title: Forum: The Road Ahead | 11/9/2005 | See Source »

...Francisco store would make the business profitable. "Even if we're off by 20%," Ross says, "we still break even and we pay back the loan." That loan wasn't easy to come by. Ross says he was rejected by six banks before an independent lender, Summit Bank in Oakland, agreed to put up $1.9 million. "I had to get help from the landlord, my brother, refinance my house and use all my savings," Ross says. "We've risked everything...

Author: /time Magazine | Title: You've Got Pluck | 11/7/2005 | See Source »

Could a secret of Republican electoral success be ... baseball? Actually, it's Moneyball, Michael Lewis' best-seller about how Oakland A's manager Billy Beane built a top team by picking players on the basis of their stats, not their reputations. Republican National Committee chairman and Baltimore Orioles fan Ken Mehlman is applying Moneyball's stats-centric strategy to his own game. "Politics, like baseball, for years was less effective than it could be because you didn't try to quantify things," he told TIME. Mehlman managed Bush-Cheney '04, which set "metrics" for making phone calls and knocking...

Author: /time Magazine | Title: A Political Curveball | 10/24/2005 | See Source »

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