Word: oat
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Dates: during 1980-1989
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...move, which affects such items as Kellogg's Cracklin' Oat Bran cereal, Keebler's Soft Batch cookies, Pepperidge Farm's Goldfish crackers and Sunshine's Hydrox cookies, is prompted by health considerations -- and rising consumer pressure. Manufacturers have long been partial to the balmy-sounding vegetable oils -- coconut, palm-kernel and palm -- mainly because they impart a nongreasy taste and texture and extend the shelf life of products. But they are also high in saturated fat, the prime booster of blood-cholesterol levels. Coconut oil contains 92% saturated fat, palm-kernel oil 86% and palm oil 51%. In comparison...
Although many of the manufacturers targeted by Sokolof are revising their products, they all insist that the changes were long in the works. Says Joseph Stewart, a vice president at Kellogg, which in December began replacing the coconut oil in its Cracklin' Oat Bran cereal with a blend of cottonseed and soybean oil: "It would be impossible to do the R. and D. and change our ingredients overnight." But he concedes that "Mr. Sokolof did create a sense of urgency for us to move faster...
...creamy desserts) in small, moderately priced Italian trattorias and American bistros. Many of them shunned the lavishly styled and priced restaurants, which in general took an almost unprecedented beating. The beef industry fought back even while the promise of immortality via good health made a superstar of cholesterol- reducing oat bran. And Oprah Winfrey's public skinnying down with the Optifast liquid diet may just make real food obsolete by the century...
CINDERELLA FOOD OF THE YEAR Discovered to be a crunchy ally in the dietary war against cholesterol, previously unglamorous oat bran has experienced a jump of 600% in sales this year for the Quaker Oats Co. alone. Health buffs are sprinkling this supposed miracle on virtually everything, even high-fashion muffins. Only the farmers seem unenchanted. Oat bran still brings a far lower price than corn and barley, and so is not likely to be given more acreage...
...levels (both well within the safe zone). Two books, Robert E. Kowalski's The 8-Week Cholesterol Cure and Dr. Kenneth H. Cooper's Controlling Cholesterol, have been major sellers this year. The shelves of the nation's grocery stores are lined with products conspicuously labeled "cholesterol free." Oat bran, which moderately lowers cholesterol levels, is selling so briskly that some manufacturers are working around the clock to meet demand. Essentially, all these nostrums are aimed at reducing total cholesterol. But the hope is implicit that they will raise the levels of HDL, the good cholesterol, while lowering those...