Word: oat
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Dates: during 1980-1989
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...oatmeal with an expression of disgust. "It's good for you," Mom would intone, but who believed her? The yucky greige sludge might be filling, but good for you? Forget it. They sure believe her now. Today cholesterol-conscious consumers are eagerly lapping up not only oatmeal but oat bran and oat muffins and oat cookies -- in fact, just about anything with oats in it. The once reviled grain has suddenly emerged as the hottest health food around. People are sprinkling it on cereal, mixing it with fruit, baking it in cakes, dissolving it in shakes and swallowing...
...potato-chip varieties are like the changes made in bread," says Richard Duchesneau, president of Tri-Sum Potato Chip, which has operated in Leominster, Mass., since 1908. "People got tired of standard white, and now when you walk down the supermarket aisle, you'll find wheat, oat berry, cracked wheat and more. It's the same with chips." Though they profess an interest in foods that are low in salt and calories, Americans last year spent an estimated $3.3 billion dollars (an increase of 75% since 1980) on deep- fried chips, generally strewn with salt. The market is dominated...
...amount of fiber in the diet also seems to influence cholesterol levels. "LDL cholesterol can be reduced 20% in people with high levels just by consuming a cup of oat bran a day," says Dr. Jon Story of Purdue University. However, Story adds, "that does not mean you can go and eat whatever else you want...