Word: oat
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
Among other things, the bill should stop a plethora of misleading disease- prevention claims on foods ranging from oat-bran doughnuts and cereals to cholesterol-free peanut butter and "lite" desserts. "For too long consumers who want a healthier diet have been besieged by inaccurate nutrition claims," said Ohio Democrat Howard Metzenbaum, the bill's chief sponsor in the Senate. Now, he added, "a bold health claim on the front of the package won't be contradicted by the fine print on the back...
...grocery shelves last year. Breakfast With Barbie offers a bowl of itty-bitty hearts, bows and stars in lollipop colors. Ghostbusters contains marshmallow specters, and Nintendo Cereal Systems boasts fruity-flavored video-game characters. Hot Wheels, for fans of Mattell's little toy cars, blends marshmallow vehicles with frosted oat "mag wheels." Batman comes in an ominous black box, but the little bats inside are gold. Not even a nine-year-old caped-crusader freak will eat black food. The market for children's cereals is toothsome. Almost one-third of the $7 billion worth of ready-to-eat cereals...
...white bread has seen its share of total consumption drop from more than 80% in 1972 to around 55% today. Large commercial producers, like Continental Baking Co. (makers of Wonder bread), Campbell Taggart and Flowers Industries, turn out dozens of "variety" blends, rife with cracked wheat, whole grain and oat bran. Many supermarkets even sell fresh-out-of-the-oven loaves from their own in-house bakeries. (Shoppers may not realize that many of these hot breads are prepared from frozen or pre-packaged mixes.) But it is the small, local bakeshops that have enjoyed the most surprising increase...
THANKS, BUT WE'LL HAVE THE CHOCOLATE CHIP FUDGE SWIRL. The U.S. Department of Agriculture has announced the development of Oatrim, an oat-bran extract that can serve as a fat substitute in desserts and other foods. This dismayed Murtaugh/Match, a small Wisconsin food-consulting firm that claims to hold the patent on oat bran-based frozen desserts. Explains Timothy Murtaugh: "We take advantage of the creamy, smooth texture of oats once they are cooked, like oatmeal." Says a USDA patent adviser: "We feel there's an opportunity for both to be allowed and licensed within their own commercial niches...
...believed in the verities of the '80s -- that greed is good, that one can never be too rich or too thin, and that abstinence and exercise will lead to eternal life -- the new decade spells trying times. Mike Tyson's crown has toppled, and the Trumps have split. Oat bran is no panacea; Drexel is bankrupt. "I suspect," says editor E. Graydon Carter, 40, co-founder of Spy magazine, "that when they find red suspenders cause back problems, that will be the final nail in the yuppie coffin...