Word: oates
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...creamy desserts) in small, moderately priced Italian trattorias and American bistros. Many of them shunned the lavishly styled and priced restaurants, which in general took an almost unprecedented beating. The beef industry fought back even while the promise of immortality via good health made a superstar of cholesterol- reducing oat bran. And Oprah Winfrey's public skinnying down with the Optifast liquid diet may just make real food obsolete by the century...
CINDERELLA FOOD OF THE YEAR Discovered to be a crunchy ally in the dietary war against cholesterol, previously unglamorous oat bran has experienced a jump of 600% in sales this year for the Quaker Oats Co. alone. Health buffs are sprinkling this supposed miracle on virtually everything, even high-fashion muffins. Only the farmers seem unenchanted. Oat bran still brings a far lower price than corn and barley, and so is not likely to be given more acreage...
...levels (both well within the safe zone). Two books, Robert E. Kowalski's The 8-Week Cholesterol Cure and Dr. Kenneth H. Cooper's Controlling Cholesterol, have been major sellers this year. The shelves of the nation's grocery stores are lined with products conspicuously labeled "cholesterol free." Oat bran, which moderately lowers cholesterol levels, is selling so briskly that some manufacturers are working around the clock to meet demand. Essentially, all these nostrums are aimed at reducing total cholesterol. But the hope is implicit that they will raise the levels of HDL, the good cholesterol, while lowering those...
...oat bran works is still a mystery. One theory is that soluble fiber, which is plentiful in oats as well as citrus fruits and peas and beans, binds up cholesterol-rich bile acids that aid in digestion, thus helping to remove LDLs from the bloodstream. Health experts, however, are cautioning that many new oat products are high in saturated fats and calories. Kellogg's Cracklin' Oats cereal, for example, is made with coconut oil, a dietary no-no. And many muffins are loaded with eggs and sugar. Moreover, oat enthusiasts are mistaken if they think scarfing down oats allows them...
...their effort to reduce cholesterol, Americans are going gaga over oatmeal, oat bran, oat muffins and almost anything else with oats...