Word: oatmeal
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Dates: during 1980-1989
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...children, many Americans greeted a bowl of oatmeal with an expression of disgust. "It's good for you," Mom would intone, but who believed her? The yucky greige sludge might be filling, but good for you? Forget it. They sure believe her now. Today cholesterol-conscious consumers are eagerly lapping up not only oatmeal but oat bran and oat muffins and oat cookies -- in fact, just about anything with oats in it. The once reviled grain has suddenly emerged as the hottest health food around. People are sprinkling it on cereal, mixing it with fruit, baking it in cakes, dissolving...
...fuss? The word is out that eating oats can lower cholesterol levels in the blood. Result: groceries and supermarkets can't keep oat products on the shelves. Sales of oatmeal have jumped 20% this year, and oat- bran purchases have more than quintupled. The Quaker Oats plant in Cedar Rapids, Iowa, is working three shifts every day and still not meeting demand. At the Real Food Co. in San Francisco, a health-food emporium, sales of bulk oat bran have tripled in the past year to 1,000 lbs. a month. Sales of oat- based breakfast cereals and cookies have...
Companies are rushing to create new oat foods. Kellogg's has just introduced a cold cereal, Common Sense Oat Bran; General Mills came out last year with Total Oatmeal. Health Valley Foods, a California natural-foods firm, has brought out 18 oat products since 1986. Among the eight launched this year: oat-bran animal cookies for children...
Nutritionists object to the campaign, since Coke has a fattening, tooth- decaying dose of sugar. One answer: wash down your oatmeal with a sugar- free diet Coke...
Breakfasts will soon degenerate from the wholesome goodness of fresh cooked oatmeal into instant shots of sugar. Now that vending machines hold a future breakfast staple, one can only expect candy for breakfast, synthetic fruit for artificially sweetened hot cereal, and microwaveable concoctions of bagels, pork, eggs and grease. Then again, given the alternatives, Coke may actually be a cylinder of hope rising out of the vast wasteland created by breakfast pollutants. Burp...