Word: oatmealization
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Dates: during 2000-2009
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Despite his vegetarian status, Hopkins agreed to taste the oatmeal-like substance inside the plastic brain...
...referring to the $58 billion U.S. soda business. Instead, he was talking about the nearly $20 billion emerging market for alternative beverages, those ubiquitous juices, teas, bottled waters, sports and energy drinks, packed with exotic herbs and vitamins, that are overwhelming store shelves. Quaker may be known for oatmeal, but its magic potion is Gatorade, a $2 billion-a-year dynamo of a brand that has a hammerlock on 80% of the sports-drink market. "When we're done," Gatorade chief Susan Wellington told analysts earlier this year, "tap water will be relegated to showers and washing dishes." Coming...
...breakfast, why settle for a glass of juice and a bowl of cereal when you can have juice, cereal, scrambled eggs, syrup-saturated pancakes and an oatmeal muffin for the same price and just a bit more effort? At dinner, why settle for pasta and a salad when you can have pasta, salad, chicken, garlic bread, pie and often less-than-frozen yogurt? And we wonder why we no longer fit into those skin-tight pants...
Call it cyberjihad. With his nubby oatmeal sweater, blue jeans and easy smile, Malek Hussein might seem more at home sipping a latte in Seattle than sugary tea in Beirut's Shi'ite Muslim stronghold. But the 38-year-old self-taught Webmaster is holed up in a secret office where the Lebanese Islamic group Hizballah operates an Internet site that blasts propaganda against Israel. With a four-person staff, Hussein is fending off a hacker assault launched by Israelis. "They're going after us!" proclaims Hussein, who loads software designed to deflect the bulk messages that become e-mail...
Some of the younger family members were worried that Santa might not know what had become of them. No problem: on Christmas Eve one mother sprinkled some "reindeer dust" (oatmeal and glitter) on the snow outside the cabin, because she knew that would attract Santa's reindeer to their mountaintop cabin www.ragged-mt.com...