Word: oatmealization
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...Doss's limitless energy. An insurance agent, he doubles as academy director and head basketball coach. The combination keeps him running at fast-break pace. On this typical Saturday, after a 5:30 a.m. radio station interview, he'll work until past midnight without even meal breaks, fueled by oatmeal cookies and lime Kool...
...sales of the candy leaped 66% in three months -- film pitches have become a bustling field. Ray-Ban sent 500 pairs of sunglasses to director Oliver Stone for his new feature, Born on the 4th of July. A scene in Cocoon: The Return was reshot so that Quaker Instant Oatmeal could be displayed more prominently. Companies are now lined up around the block trying to get their backhoes, champagne, reclining chairs and running shoes into the movies...
...fuss? The word is out that eating oats can lower cholesterol levels in the blood. Result: groceries and supermarkets can't keep oat products on the shelves. Sales of oatmeal have jumped 20% this year, and oat- bran purchases have more than quintupled. The Quaker Oats plant in Cedar Rapids, Iowa, is working three shifts every day and still not meeting demand. At the Real Food Co. in San Francisco, a health-food emporium, sales of bulk oat bran have tripled in the past year to 1,000 lbs. a month. Sales of oat- based breakfast cereals and cookies have...
Companies are rushing to create new oat foods. Kellogg's has just introduced a cold cereal, Common Sense Oat Bran; General Mills came out last year with Total Oatmeal. Health Valley Foods, a California natural-foods firm, has brought out 18 oat products since 1986. Among the eight launched this year: oat-bran animal cookies for children...
...their effort to reduce cholesterol, Americans are going gaga over oatmeal, oat bran, oat muffins and almost anything else with oats...