Word: oats
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Latest Immortality Elixir Not so long ago, the secret ingredient to lower cholesterol was oat bran, which proved to be no more or less magical than low- fiber grains. In 1990 health nuts got hooked on canola oil, which is made from rapeseed. Enough! cried Julia Child. "If fear of food continues, it will be the death of gastronomy in the United States...
...American health-food hit parade is a fickle thing. Not long ago, oat bran zoomed to the top of the charts because of its putative ability to lower cholesterol. It quickly fell back when it was found to work no better than other low-fiber grains. Margarine was considered a golden oldie on the basis of its zero cholesterol count until last summer, when it was discovered that one of the ingredients in the stick form could increase the risk of heart disease. Now there is a new contender on the playlist: canola...
Among other things, the bill should stop a plethora of misleading disease- prevention claims on foods ranging from oat-bran doughnuts and cereals to cholesterol-free peanut butter and "lite" desserts. "For too long consumers who want a healthier diet have been besieged by inaccurate nutrition claims," said Ohio Democrat Howard Metzenbaum, the bill's chief sponsor in the Senate. Now, he added, "a bold health claim on the front of the package won't be contradicted by the fine print on the back...
...munchables were whisked off supermarket shelves by their manufacturer when the FDA judged the claims to be false. Just last month, the agency warned six food companies, including Health Valley Foods, Select Origin and Ralston Purina, to remove cholesterol-reducing claims from a variety of packaged foods, ranging from Oat Chex cereal to Rice Bran...
...grocery shelves last year. Breakfast With Barbie offers a bowl of itty-bitty hearts, bows and stars in lollipop colors. Ghostbusters contains marshmallow specters, and Nintendo Cereal Systems boasts fruity-flavored video-game characters. Hot Wheels, for fans of Mattell's little toy cars, blends marshmallow vehicles with frosted oat "mag wheels." Batman comes in an ominous black box, but the little bats inside are gold. Not even a nine-year-old caped-crusader freak will eat black food. The market for children's cereals is toothsome. Almost one-third of the $7 billion worth of ready-to-eat cereals...