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Here are a few scenes from a revolution: In early February, Barack Obama ended a six-month press-conference drought by taking questions from YouTube. When a madman crashed his plane into a Texas office building a couple of weeks later, the White House responded on its blog. And during the bipartisan summit on health reform, press secretary Robert Gibbs used Twitter to keep score...
...news cycle that once defined the day at the White House has given way to a more ferocious beast. Call it the news cyclone, a massive force without beginning or end that churns constantly and seems almost impervious to management. In response, Obama's advisers have had to remake the rules of presidential p.r. "We have a theory of how the news media work in this Internet age," explains Dan Pfeiffer, the buzz-cut 34-year-old who recently became the third person to serve as Obama's communications director. "There is basically a constant swirl going...
During the 2008 campaign, Obama's team was able to exploit new technologies as no political campaign had before. It created its own media empire - an e-mail list with 13 million subscribers, a YouTube channel with millions of views and a massive social-networking operation. "What the voters heard, we determined," boasted Anita Dunn, a top campaign aide, "as opposed to some editor in a TV station." (See the top 10 campaign t-shirts...
Just 30 years ago, White House press aides could work with only a handful of reporters and producers to get their story before 50 million network-news viewers every night and all over the papers the next morning. By contrast, Obama's most recent prime-time news conference, which was carried live July 22 on cable news, NBC, CBS and ABC, reached a combined audience of 24.7 million, according to Martha Joynt Kumar, a political scientist at Towson University who studies presidential communications. To compensate, Obama's message advisers spent the first year keeping their boss on as many outlets...
...pictures of Barack Obama's college years...