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What makes the twins so interesting, however, is that while Barbie is an inanimate object livened and shaped by the powers-that-be at Mattel, Mary Kate and Ashley are actually human. They are well aware of top-notch marketing—not just of themselves, but of other people as brands. They admitted in a Vanity Fair profile, for example, that one of the people they admire the most is Martha Stewart, “because of, like, everything she has created with her brand.” And VF writer James Wolcott couldn’t help...

Author: By Lisa M. Puskarcik, CRIMSON STAFF WRITER | Title: Bubblegum Machine: When I Was a Tween | 11/21/2003 | See Source »

...bombing raids over the past week. It's not that the Pentagon believes it can vanquish a near-invisible guerrilla army from the skies - the first rule in the guerrilla manual is avoid concentrating your forces and offering a target to your enemy's air power. No, the object of the latest U.S. air strikes was not necessarily even to kill enemy fighters - the residents of some of the houses that were struck from the air were actually warned to evacuate ahead of time. Dropping 500-pound bombs on empty houses and buildings, and the use of gunships and helicopters...

Author: /time Magazine | Title: Iraq: Shock and Awe II | 11/13/2003 | See Source »

...When did you first get interested in Bruce Springsteen as an object of research? Where did the idea come from...

Author: By Scoop A. Wasserstein, CONTRIBUTING WRITER | Title: Fifteen Questions For Robert Coles | 11/13/2003 | See Source »

...sitting in the conference room of the largest marketing company in America. On the table in front of us we have a bottle, once filled with Chianti, now containing an olive oil and vinegar salad dressing, which is the object of this meeting. "You gentlemen have come to the right place," the president tells us. "We launch new products for some of the biggest brands in America--Libby's, Heinz, Del Monte, Campbell's, Kraft--so we can give you an exponential trajectory on the welter of details that have to be accomplished to launch your salad dressing...

Author: /time Magazine | Title: Book Excerpt: Newman's Own Story | 11/10/2003 | See Source »

CROSSED. The edge of the solar system; by VOYAGER 1, a 26-year-old spacecraft that has traveled farther than any other man-made object. Scientists differ on Voyager 1's precise location, but radio transmissions from the probe indicate that it has entered or is about to enter a turbulent border zone more than 13 billion kilometers from Earth called "termination shock," where matter from interstellar space slams into radiation emitted by the Sun. Data sent by Voyager 1 showed a marked drop in the speed of solar winds and a hundredfold increase in charged particles, some of which...

Author: /time Magazine | Title: Milestones | 11/10/2003 | See Source »

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