Word: objective
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Dates: during 1960-1969
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...Your sensation-seeking misrepresentation of the news has just about destroyed what reputation we North Americans had in Panama for integrity and fair play. As a Canadian living in Panama, I object to your distortion of the facts...
...glittering new star appeared in the heavens last week, one that will be seen by more people than any other man-made object in history. It is the tissue-thin balloon satellite, Echo II, as tall as a 13-story building...
Traditional exercise, known as "isotonic," beefs up a muscle by moving it. Isometric exercise, on the other hand, does not move the muscle at all; the exercises are all performed against an immovable object. By this immobile contraction, its adherents claim, nearly 100% of the muscle's thousands of hairlike fibers are stimulated-as compared with the mere 50% to 60% involved in isotonic exercise...
Brioches & Mistletoe. Air freight's big millstone is still its expense: rates average a costly 11.1? per ton-mile v. only 1.3? by rail and 6.3? by truck. "We must keep in mind," says United Airlines Chairman "Pat" Patterson, "that the cost of lifting an object differs a great deal from that of pulling it." But many industries obviously find the advantage well worth the cost. Because damage is less and there is little need for crating, nearly all computers are shipped by air. Boeing saved $750,000 by flying 100 jet engines to its Seattle assembly plant...
With faulty hagiography but understandable awe, the chairman of one large competitor calls it "the greatest organization since the church was founded by St. Paul." Adds the more mundane chief of another rival: "It is the General Motors of the industry. I sometimes feel like Studebaker." The object of such admiration is Sears, Roebuck and Co. Although it ranks second to the A. & P. among all U.S. merchandisers, Sears is the best-managed and most profitable of the nation's retailers. And it never seems to stop growing. Next week, reporting on fiscal 1963, Sears will announce that...