Word: objectness
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Dates: during 1970-1979
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...voracious little insects can destroy a whole stand of valuable fir trees. For the past two years, Daterman and his colleagues at the Forest Service have been setting out forest traps baited with a man-made duplicate of the female moth's chemical sex-attractant pheromone. The object: to lure males, who can sniff out a mere trace of the powerful stuff from two miles away...
Many impartial critics object to the very notion of governmental agencies promoting gambling. "More instant millionaires just waiting to be chosen!" say the radio spiels for New York's Empire State lottery. THE CHANCE OF A LIFETIME was the original slogan of the Michigan lottery. Now it is BE A PLAYER. In Britain, casinos and betting shops are not allowed to plug their wares...
...held the psychology chair at London's University College, was knighted by King George VI and won the Thorndike award from the American Psychological Association. As a government adviser, he helped restructure the British educational system in the 1940s. Now, five years after his death, Burt is the object of a growing scandal. He has been accused of doctoring data and signing the names of others to reports that he wrote. If the charges are proved true, said Science magazine last week, "the forgery may rank with that of the Piltdown...
...everyone knows about the McGuffin-Alfred Hitchcock's pet name for the object (microfilm or rare jewels) that kicks off the action in a suspense film. Less renowned, but just as important, is "the clock." This is movie shorthand for the deadline toward which villains push their mean plans and against which the virtuous struggle mightily. Two-Minute Warning, which concerns a sniper (Warren Miller) in Los Angeles Memorial Coliseum, has more clocks than a Swiss trade show...
...awakened educators, who now are rightly concerned with the financial rewards of college. I am pleased to report that Harvard is already hard at work to demonstrate to its students that, while a liberal education does not improve the intellect, it does indeed improve the balance sheet. The object of college is not the full mind but the full larder. Pearls of Harvard wisdom are negotiable...