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Word: obvious (lookup in dictionary) (lookup stats)
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...first and most obvious thing to be said is that this represents a big stumbling block for Republican John McCain. He's not the incumbent, so the "four years ago" line doesn't apply directly to him. But history shows that slow economic growth is among the best predictors of a change in party control of the White House - and right now the economy is barely growing...

Author: /time Magazine | Title: The New President's Economy Problem | 5/15/2008 | See Source »

That's a feature common to most drug ads: they leave you confused about the information. The FDA states that DTC commercials must present a "fair balance" of the benefits and side effects of a drug, but it's obvious most don't. Drug ads are, not surprisingly, meant to sell products, not scare consumers off, so they're notorious for careening quickly through the obligatory list of the medication's risks. Even Saturday Night Live has mocked this technique, with its own commercial for a fake birth control pill, Annuale - a spoof of a real drug ad for Seasonale...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

Learning your approximate carbon shoe size is the first step. Everything you do that is powered by fossil fuels has a carbon dioxide cost, and it adds up--a bit like credit card debt. Some actions, like commuting in a gasoline-powered car, have obvious carbon costs. Others are less clear but still significant. Take your diet: livestock are responsible for an estimated 18% of global carbon emissions, so when you chow down a hamburger, you're effectively emitting CO2 as well. Even something as small as an iPod Nano will add to your carbon footprint, thanks to both...

Author: /time Magazine | Title: Sizing Up Carbon Footprints | 5/15/2008 | See Source »

...call class and homework, which would have been a big, boring part of their lives. Instead, producers capture these characters’ self-involved, repetitive conversations in which the back-story is dutifully recounted so the viewer can identify the episode in question. These scenes—and the obvious voice-overs that often accompany them—only call attention to the artificial lens that captured them. Nothing like a bevy of editors thinking about the possible confusion of their audience to guarantee that only a faint semblance of real life survives onscreen...

Author: By Claire G. Bulger | Title: This is the Real World? | 5/12/2008 | See Source »

...challenge is obvious, but reality-TV producers have risen to it magnificently. They’re experts in making viewers think something will finally happen (in just another minute). I constantly find myself on the treadmill at the gym, staying on past the next commercial to see the promised drama go down. Most of the time, though, those interesting moments were already in the “Next time…” trailer from last week, and I wait just to watch a couple order dinner and gaze at each other in a challenging silence. Thanks...

Author: By Claire G. Bulger | Title: This is the Real World? | 5/12/2008 | See Source »

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