Word: obviously
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Dates: during 1990-1999
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...corporations, from General Motors to Coca-Cola to Lockheed, have garnered huge benefits from going beyond mere export trade and licensing their brands abroad to manufacturers of high-quality consumer goods, ranging from apparel to toys to foods. Licensing's allure is obvious. It offers companies new revenues that require little if any capital outlay. It's an ideal way to protect trademarks from infringers. And it's an invaluable marketing method because it can enhance a brand's image and lead it to new markets. Corporate brand licensing has grown from practically zero in the mid-1980s...
Even in those days, GM was spending $2 million to $3 million a year to fight trademark-infringement cases on the periphery of its main line of business, trying to rid the market of unauthorized Chevy baseball caps and Corvette T shirts that were obviously striking a chord with consumers. That's when it hit Enborg that it would be easier--and more profitable--for the automaker to meet the obvious market demand for those goods itself by licensing its brand names to handpicked manufacturers. Today, GM has more than 1,200 licensing agreements generating annual revenues of $1.1 billion...
...This obvious attempt to inject class is not only a shadow of Renoir's leftist leanings, but it also serves to set the grounding for the film's climax. The '90s viewer is accustomed to images of war camps populated with emaciated prisoners living in horrible conditions. Thus, Renoir's attempt to convey a POW camp is incredibly dated...
Nothing within this framework of family drama warrants Yellen's use of frequent and distracting mid-scene lighting changes, loud and obtrusive background music (respectably written by Martijn Hostetler '00, who is surely not to blame for the placement of his work) at already obvious emotional high points, and acting that focuses more on the audience and the treatment of the lines than the character within...
...addition to the obvious importance of defeating a top-10 team, the win was especially sweet for Harvard considering the results it has had against the Huskies in recent years...