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...study is being run by Neurosense, a consulting firm based in Oxford, England, and a leader in the fast-growing industry called neuromarketing. Neuromarketing uses neuroscience--particularly fMRI scanners--to better understand how our brain reacts to advertising, brands and products, reactions that for the most part occur subconsciously. The burgeoning ability to understand how the black box of the brain processes images and messages and reaches decisions potentially gives marketers a new tool to fine-tune ads and marketing campaigns, bolster and extend brands and design better products. "It can give valuable information that's not particularly easy...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

...which the pop singer and the former New Edition member allowed viewers to see their incessant bickering and odd bathroom habits. Houston, who is working on a new album with Clive Davis, is seeking custody of their daughter Bobbi Kristina, 13. Division of the couple's assets will occur later. We just hope Brown gets to keep his parachute pants...

Author: /time Magazine | Title: People: Sep. 25, 2006 | 9/17/2006 | See Source »

...Fortunately, when outbreaks do occur, the Centers for Disease Control (CDC) in Atlanta is better equipped than ever to investigate clusters of disease cases and trace their cause. In this outbreak, the first call came into the CDC on Wednesday afternoon. An epidemiologist at the state health department in Wisconsin had been investigating almost 20 reports of E. coli poisoning in a matter of days, and after some initial labwork and extensive interviews with the victims, all of whom had reported bloody diarrhea, the scientists there suspected that bagged spinach might be the culprit, and called Atlanta. Shortly after...

Author: /time Magazine | Title: How Ready-to-Eat Spinach Is Only Part of the E. Coli Problem | 9/15/2006 | See Source »

...about their education, employment, and family. “Women are more likely to graduate from college, yet when we look at the labor market, there are still differences favoring men,” said Katz, who is researching “where in the life process those differences occur, and how constraints changed over time.” The survey leaders anticipated that alums with “non-linear” trajectories might find it harder to encapsulate their experiences with the answer choices and allowed two free-form answers to “capture everyone...

Author: By Lulu Zhou, CRIMSON STAFF WRITER | Title: Econ Study to Track 20,000 Harvard Alums | 9/15/2006 | See Source »

When I first noticed my birthday this year would coincide with the birthday of the Twelfth Imam, a revered figure in Shi`ite Islam, the possibility of a scheduling conflict didn't occur to me. After all, the Twelfth Imam, also known as the Hidden Imam or the Mahdi, has been occulted since 874 A.D., and the festivities held in his honor are usually a daytime affair...

Author: /time Magazine | Title: Many Happy Returns, Twelfth Imam! | 9/14/2006 | See Source »

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