Word: ocha
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Dates: during 1960-1969
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...nation that used to tipple on sake and beer only. Now also sold in the U.S. by California Importer Lou Lamishaw, who expects to peddle $2,000,000 worth this year, Kuwabara's liqueurs are based on tasteless grain alcohol, range from crème de menthe to Ocha, an alcoholic version of Japanese green tea. To publicize his line, Kuwabara will send his black-belt boys to selected U.S. watering places this fall. "You see," he explains in fractured English, "a new campaign in an old toga...