Word: octagon
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...shrieking. As for party suites, Eliot has a selection of notorious rooms. Ground Zero has become a regular stop for freshmen on a Saturday night, and so has the Cockpit. This year, a sophomore blocking group christened their eight-man duplex The Octagon and threw raging parties every couple of weeks...
...electronics stores all did really well - I think that everybody's wish list this year has a flat-screen TV," says Rachel Weingarten, president of Octagon Strategy Group, a retail marketing consultant...
...also shuttered its event. Warrick Dunn and Derrick Brooks, who play for the hometown Tampa Bay Buccaneers, had scheduled a celebrity party and golf tournament for Jan. 29-30. But the event fell about $100,000 short of the $200,000 sponsorship goal and was shelved. Even CAA and Octagon, the sports agencies, aren't throwing parties...
...floundering economy actually puts companies like Octagon and Playboy in a tough spot. If you usually throw or sponsor a party but cancel this year, people may assume that your company is struggling. In many cases, like Playboy's, that's obviously true. But for firms like Octagon, perception does not match reality. The agency represents Michael Phelps and had the best year in its history. "We looked at the circumstances out there," says Octagon executive Phil de Picciotto, "and decided that being more understated would be more appropriate for these times." (See pictures of Michael Phelps winning eight gold...
...Octagon's calculation makes sense, but it's a delicate balance. Even if your company can afford a little frivolity now, shouldn't that cash be stocked away in case things get even worse in 2009, as every economist in the world is predicting? "You absolutely walk a fine line of sending the wrong message to your business, vendors or clients about the health of your business," says Paul Swangard, director of the Warsaw Sports Marketing Center at Oregon University. "You have to be respectful of the environment, but if you're a marketer looking to reach a certain audience...