Word: octagon
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Dates: during 2000-2009
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...electronics stores all did really well - I think that everybody's wish list this year has a flat-screen TV," says Rachel Weingarten, president of Octagon Strategy Group, a retail marketing consultant...
...also shuttered its event. Warrick Dunn and Derrick Brooks, who play for the hometown Tampa Bay Buccaneers, had scheduled a celebrity party and golf tournament for Jan. 29-30. But the event fell about $100,000 short of the $200,000 sponsorship goal and was shelved. Even CAA and Octagon, the sports agencies, aren't throwing parties...
...floundering economy actually puts companies like Octagon and Playboy in a tough spot. If you usually throw or sponsor a party but cancel this year, people may assume that your company is struggling. In many cases, like Playboy's, that's obviously true. But for firms like Octagon, perception does not match reality. The agency represents Michael Phelps and had the best year in its history. "We looked at the circumstances out there," says Octagon executive Phil de Picciotto, "and decided that being more understated would be more appropriate for these times." (See pictures of Michael Phelps winning eight gold...
...Octagon's calculation makes sense, but it's a delicate balance. Even if your company can afford a little frivolity now, shouldn't that cash be stocked away in case things get even worse in 2009, as every economist in the world is predicting? "You absolutely walk a fine line of sending the wrong message to your business, vendors or clients about the health of your business," says Paul Swangard, director of the Warsaw Sports Marketing Center at Oregon University. "You have to be respectful of the environment, but if you're a marketer looking to reach a certain audience...
...Connecticut Wine Experience" package, which includes a VIP tasting and complimentary bottle of wine at Jonathan Edwards Winery; a tasting and complimentary bottle at Stonington Vineyards; a $100 credit at Elizabeth Arden Red Door spa; plus breakfast and a four-course dinner for two at the hotel's steakhouse, Octagon, paired with local wines. The Mystic Aquarium and the Mohegan Sun and Foxwoods casinos are also nearby. Rates start at $575 for two, through September 2009. 625 North Road, Groton, Conn...