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...Octaviano ("Chito") Longoria, 73, who started out selling gardenias on the streets of Nuevo Laredo, built a commercial empire that included banks, cattle ranches, movie theaters and a vegetable oil factory. His house in Bosques de las Lomas, he boasts, would rival any in the world. The mansion has a chamber bedecked with the heads of animals Longoria acquired on his 20 African safaris, and a "pink room" that is dominated by a huge rug of that color given to him by Morocco's royal family. Unlike many of Mexico's new rich, Longoria makes generous donations to charity...

Author: /time Magazine | Title: Mexico's Macho Mood | 10/8/1979 | See Source »

...some, the years at Harvard bring growing distance from the church. Octaviano M. Ledesma Jr. '76, a Math major living in Canaday Hall, attended the Cambridge church regularly the first year after he arrived from his home in Calexico, California, a town of 11,000 near the Mexican border and about 120 miles east of San Diego. The Mormon church there had about 100 members, with only 15 or 20 Anglos. Ledesma's parents converted to Mormonism when he was four or five; missionaries had come to their home, then in Los Angeles, and, he says...

Author: By Charles E. Shepard, | Title: Doubters in the Temple | 1/23/1976 | See Source »

...duty-as long as the goods made from them in Mexican plants are shipped right back across the border. If the returning products meet certain U.S. tariff-law standards, the manufacturers need pay only a nominal U.S. duty on the value of the Mexican labor involved. "Our idea," says Octaviano Campos Salas, Mexican Minister of Industry and Commerce, "is to offer an alternative to Hong Kong, Japan and Puerto Rico for free enterprise...

Author: /time Magazine | Title: Mexico: Building on the Border | 6/9/1967 | See Source »

...Family. Together the Longoria brothers-Chito, Federico, Shelby, Eduardo, Alfredo-control 69 companies, employ 11,000 workers and gross more than $50 million a year. The brothers got a running start on their empire-building from their father Octaviano Longoria, who died in 1931, leaving his sons a tidy business in cotton, cattle, soap and cottonseed...

Author: /time Magazine | Title: AGRICULTURE: The Big Five | 9/10/1951 | See Source »

...figure with whom the new Republican leader will not have to deal, because he was elected only to fill out a dead man's term ending March 4, is New Mexico's Octaviano Ambrosio Larrazolo. Born nearly 70 years ago in Chihuahua, Mexico, Senator-elect Larrazolo came to fame by the escalator system of teaching school, clerking in courts and a district attorneyship. He was Governor of New Mexico...

Author: /time Magazine | Title: THE CONGRESS: In the Greatest Club | 11/19/1928 | See Source »

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