Word: octavus
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Dates: during 1930-1939
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...spend freely to get and hold good authors. He set about to speed up the magazine, insisting on more and snorter stories in each issue, buying by the story, not by the word. He originated the "short short-story," complete on one page, first of which was written by Octavus Roy Cohen. Four-color illustrations were used in Collier's for the first time by any weekly. Collier's began to recapture some of its old pugnaciousness with special articles which, while they lost some old readers, gained more new ones. One such enterprise was a long series of reports...