Word: odd
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Dates: during 1990-1999
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...odd as it sounds, given the stylistic differences between Mercedes and Chryslers, one half of the company can help the other half design cars. For example, it's no secret that Mercedes badly wants a minivan for Europe. Chrysler, with 15 years' expertise in that market, could co-design a platform for a luxurious minivan that its partner could sell in Europe, saving money and adding sales. "They had a minivan going that they won't do now," says Eaton. That is only one of many planned savings, he says, "but we don't want to talk about our product...
...Purple America. He's got a knack for poeticizing the mundane with a well-placed, nicely phrased philosophical riff, like when Lou interrupts his constant agonizing over the power plant to observe "the sun balanced on the very spot where sea meets coast." The nuances of Hex's odd childhood, when pretentious Billie served him meals with "frozen foods accompanying the fine wines of Bordeaux," and when Hex wanted nothing more than to muse over "the math of [girls'] pulses," are immaculately rendered...
According to his vision, which he called Nationalism, America in 2000 is essentially one huge corporation. In his odd version of economics, the absence of competition means that all production is efficient and goods are cheap. Since there is enough for everybody, greed has disappeared and so has money. People are issued something like credit cards with which they can draw whatever they need from common stores. Every citizen must serve in a kind of workers' army in which all get the same pay. In lieu of financial incentives there is patriotism and "passion for humanity." People marry each other...
MCNONSENSE When we saw that McDonald's was using its McRib sandwich to cross-promote Disney's Animal Kingdom, we thought, Isn't it odd to connect frolicking animals and a rib sandwich? R.J. Milano, an assistant marketing V.P. at McDonald's, explained, "Animal Kingdom is very much a wild experience, and the McRib is a wild taste that allows customers to experience the fun and magic of the Animal Kingdom without going to Orlando...
...artists (Miro, the composer Edgard Varese), others of show-biz celebrities like Josephine Baker or the great honky-tonk comedian Jimmy Durante, whose famed nose, translated into wire profile, becomes a fearsome proboscis. They were witty, vital (the faint quivering of the wire from room vibration gave them an odd subliminal life) and completely without pretension. They were also, clearly, sculpture and not toys. Yet they would hardly be more than footnotes in the modernist story but for what happened later...