Word: oddest
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Dates: during 1930-1939
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Swift Lathers, whose Mears, Mich., Newz is the smallest (four pages, 5¼ by 7¼ inches) and oddest newspaper in the United States. A poet and mystic who spends his summers in a tent and many of his nights pacing the dunes of Lake Michi gan, Editor Lathers makes a precarious living for his wife and three children (Thelma, Billo and Forest Glenn Lathers) by publishing such fascinating bits as the following: "Miss Cornelia Vander Zander is crocheting an oval rag rug to put her bare feet on these cold mornings when she steps out of bed. . . . Hooray, hooray...
...oddest outfits in the very odd business of radio is Blackett-Sample-Hummert Inc. Not only is the company the No. 1 buyer of radio time, it is the No. 1 producer of radio material-and, incidentally, a big source of professional exasperation...
Lusty competitors for the national advertisers' dollars are radio and mass circulation magazines. Oddest aspect of their rivalry is the dissimilarity of their respective yardsticks for sales effectiveness. Radio's known quantity, the number of sets within listening range of transmitting stations, are scaled down in order to ascertain the actual audience at a given moment. But magazines' known quantity, net paid circulation, is rarely scaled upward to ascertain the corresponding potential audience of a given issue...
...Oddest fact about Beaverbrook as a publisher is the amount of kidding and criticism the Beaver can take from the people who work for him. Evelyn Waugh. a writer of fantastic novels (Decline And Fall, Vile Bodies, A Handful of Dust) was once an Evening Standard reporter. He has repeatedly and maliciously caricatured Beaverbrook as Lord Monomark or Lord Copper of the Daily Excess...
Tory's Son. Oddest fact about the New Deal's No. 2 Fiscal officer is that his father is President Hugh Magill of the American Federation of Investors, a pressure group with a thoroughly Tory orientation. In his younger days Father Magill was a liberal who supported the elder La Follette. When Son Roswell was born 42 years ago Father Magill was the high-school principal in Auburn...